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Branding is a marketing practice that involves creating a name, symbol or design that identifies and differentiates a product from other products . The sales you make in your business depend greatly on your branding techniques (marketing).

Branding gives your business the attention it needs for sales. Imaging someone wants to buy your product e.g a phone that does not have a name, what will he/she say, may be something like this; "that phone that uses touch pad  with camera...." Thousands of phone use touch pad and are with cameras, so your product needs a name, not  just any name, a good name.
You might not know this but just the name of your business alone can attract Customer and potential customer.

A logo is a graphical mark, symbol, combination of names or sign etc that is use by organizations for recognition. A good and attractive logo can pull Customers to buy a product and vice versa.  It also helps to differentiate one product from another.


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